Department of:

Health Business Administration

Management Information Systems

Marketing and Distribution Management

Computer Science and Language

Digital Arts and Multimedia Design

◎Background
To meet the high demand for marketing and distribution management professionals of business enterprises and non-profit organizations in Taiwan, the Department of Marketing & Distribution Management was established in August 2003 with the approval from the Ministry of Education. The department has set up four--year program and two-year evening program leading to a Bachelor degree.

◎Educational Objectives
The Department aims to prepare students to fill entry or middle level positions in business enterprises and non-profit organizations. Our graduates are expected to have sound theoretical knowledge and solid practices to help their prospective employers solve business problems.

◎Programs
Four-year bachelor degree program (2 classes)
Two-year bachelor degree evening program (1 classes)

◎Special Features
The Department focuses on teaching excellence, which is achieved by balancing theoretical foundation and practices. Other important skills and knowledge such as information systems literacy and foreign languages are emphasized. The Department also encourages establishing partnership with local business organizations to facilitate teaching, research, and student internships.

◎Faculty
Faculty members hold doctoral or Masters degrees, and/or have substantial experience in the related fields.

◎Facilities
Campus facilities that support teaching and research include computer software (e-commerce system, SPSS statistics, LISREL 8.5 statistics, SQL database system), Sun Enterprise workstation, PC servers, more than ten computer labs, and high-speed campus network. Marketing and distribution lab and business automation lab will be established in the near future.

◎Curriculum
The curriculum consists of courses in four areas:
(1)Core Courses: marketing management, international marketing management, marketing research, channels of distribution, business administration, management information systems, marketing and distribution project, and etc.
(2)Marketing Management Courses: consumer behavior, product management, strategic marketing, services marketing, supply chain management, and etc.
(3)Distribution Management Courses: logistics management, retailing management, practices in retailing management, office automation, logistics strategy and management, and etc.
(4)Information Technology Application Courses: marketing information system, e-marketing and virtual stores, marketing decision models, statistics software packages, office software, and etc.

◎Prospect
The fields of marketing and distribution management offer a wide variety of occupational opportunities for graduates. Graduates can expect to work in business and non-profit organizations as entry or middle level management professionals in areas such as marketing, sales, retailing, wholesale distribution, logistics, and etc. In addition, pursuing graduate degrees (in business or management schools) at domestic or overseas institutions is a good prospect as well.